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Our Beliefs

The personal values of Ashiana Holdings Ltd. drive all decision-making and are central to the way we conduct business:

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Prudent, strategic, long-term focus

We aim to build companies for the long term, which we think of as 25 years or more. We have no interest in selling. We desire to strategically invest over the very long run, and a naturally prudent mindset in our investment approach.

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Strong leaders with sound values matter

The strength of leadership throughout the company drives the success of the business over the long run. So we proactively invest in the growth and development of the leaders within our businesses to ensure strong cultures. Building great leaders at all levels is a key focus of our efforts because we believe that this is the way to create long-term, sustainable success in any organization.

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Integrity, Honesty, and Social Responsibility

We believe in and practice, the model of business where we say what we mean; we are clear and consistent in our communication; and we give back to the communities in which we operate. We honour our word. We have found it to be most rewarding when we do business with people that share this mindset and practice.

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Strong, Trusted, and Fiduciary Relationships

We show respect and fairness in our dealings. We strive to build strong, long-lasting, trusting relationships with those we do business with. We believe that the strength of relationships with our people, customers, suppliers and everyone we do business with is critical.

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We celebrate our wins and have fun

We strive to be a team that celebrates and supports each other. Teamwork has an incredible power not just to increase productivity but also to increase job satisfaction and each team member’s individual performance. As Michael Jordan said: “Talent wins games, but teamwork and intelligence wins championships,”

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